Social Media Manager at Emerge Egress Consulting
Emerge Egress Consulting
Nairobi, Kenya
Permanent
Published 1 month ago · Expires 4 weeks from now
Job description
## Title: Social Media Manager
Role Objective
We are seeking a knowledgeable and dynamic Social Media Manager to join our expanding team. You will be responsible for aligning content across various channels, managing multiple social media platforms, and engaging meaningfully with our community to drive brand awareness and sales growth.
Core Duties and Responsibilities
- Develop, manage, and maintain a content publishing schedule across all company digital platforms
- Implement social media marketing strategies and manage digital marketing campaigns
- Create and develop digital advertisements and graphic images optimized for various platforms
- Create and collaborate on diverse marketing content including web copy, datasheets, blogs, press releases, video scripts, and customer case studies
- Maintain a strong, active presence on all social media accounts including Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok, and the company website
- Engage meaningfully with the community and foster positive relationships with followers
- Conduct data collection and analysis to measure campaign performance and improve conversion rates
- Monitor competitive efforts and adjust strategies to maintain brand relevance
Required Qualifications
- Bachelor's degree in Fine Arts, Communication, Public Relations, Marketing, IT, Graphic Design, or related field
- Minimum 3+ years of experience in a relevant social media or digital marketing role
- Proven sales and marketing work experience
Key Competencies
- Excellent multitasking and organizational skills
- Strong social media expertise and platform knowledge
- Outstanding written and verbal communication skills
- Creativity and commercial awareness
- Customer-oriented approach
- Graphic design skills using various tools (advantageous)