Social Media Coordinator - Real Estate Sector at Peoplelink Consultants Ltd

About the Role

This position offers a great opportunity for career growth in the real estate sector. You will be responsible for managing and growing the company's social media presence while creating compelling, luxury-branded content that drives engagement and generates leads.

Key Responsibilities

• Manage and grow all company social media platforms (Instagram, Facebook, LinkedIn, TikTok)
• Design and publish engaging content including graphics, videos, reels, and posts aligned with the company's luxury brand
• Create compelling captions, campaigns, and stories tailored to real estate audiences
• Develop monthly and quarterly social media strategies and build content calendars aligned with project launches
• Plan lead-generation funnels and coordinate with sales teams
• Create themed campaigns including launches, testimonials, progress updates, and educational content
• Maintain cohesive visual identity across all content, applying typography, color psychology, and luxury branding principles
• Create high-quality reels, animations, and video edits
• Produce 3D mockups, logo reveals, and property walkthroughs
• Capture and edit professional real estate photos and videos
• Use drones and gimbals effectively for premium visual quality
• Develop weekly content calendars and approval workflows
• Maintain organized content storage systems
• Optimize content for YouTube and website SEO

Required Skills & Tools

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
• Canva Pro
• CapCut
• Photography and video editing
• Basic SEO knowledge
• Graphic design and creative production

Required Qualifications

• Diploma or Degree in Marketing, Graphic Design, Communication, or related field
• 4–5 years of proven experience in social media management and design
• Strong background in real estate marketing (mandatory)
• Strong portfolio of past work to be submitted with application
• Proficiency in Adobe Creative Suite and/or Canva Pro
• Good understanding of Nairobi's real estate market
• Ability to join immediately

Preferred Qualifications

• Photography and video editing experience

Location

Nairobi, Kenya