Senior Marketing Manager (Healthcare)

About the Role

An established healthcare company is recruiting a Senior Marketing Manager to lead marketing strategy and team development for a hospital or healthcare services organization. This is a leadership position requiring expertise in healthcare marketing, digital strategy, and team management.

Key Responsibilities

• Develop and execute annual marketing and communications strategy aligned to hospital growth objectives
• Lead digital marketing initiatives including website management, SEO/SEM, social media, paid campaigns, email marketing, and online reputation management
• Plan and deliver community outreach, screening programs, patient education campaigns, and awareness drives
• Build and manage referral networks including clinicians, private clinics, corporates, and insurance partners
• Oversee PR, media relations, crisis communications, and patient case studies
• Manage marketing budgets and coordinate external vendors (agencies, media partners)
• Track and report KPIs including referral sources, conversion rates, cost per acquisition, campaign ROI, and traffic analytics
• Lead, mentor, and performance-manage the marketing team
• Collaborate with clinical leadership to ensure medical accuracy and patient-centered communication

Required Qualifications, Skills and Experience

• 5–7+ years of marketing experience, with at least 2 years in hospital, healthcare, or allied medical services (oncology experience strongly preferred)
• Degree in Marketing, Business, Communications, or related field (MBA or postgraduate qualification is an advantage)
• Proven experience managing and developing a marketing team
• Strong digital marketing expertise including Google Ads, Meta platforms, and analytics tools
• Excellent content development skills
• Experience using CRM, marketing automation, and lead-tracking systems
• Strong stakeholder engagement and interpersonal skills

Location

Nairobi, Kenya