Senior Acquisition Manager & Relationship Manager

About the Role

African Development Solutions (Adeso) is seeking an experienced Senior Acquisition & Relationship Manager to join the Kuja team and drive the company toward meeting its business sales and retention goals. This role will be responsible for developing and implementing strategies to attract and acquire new customers, as well as retaining existing customers. The position requires a strong understanding of the nonprofit and donor market, competitive landscape, and customer needs—as well as the ability to effectively communicate and negotiate with key stakeholders.

Management Responsibilities

You will manage the Kuja Global Community Manager and Digital Engagement & Marketing Officer, and work closely with external Go-To-Market advisors from different regions.

Strategy

• Finalize go-to-market strategy for scaling Kuja products regionally and globally; create GTM plans for each individual product or feature in preparation for release
• Conduct market research and competitive analysis to identify pipeline customers and partners and glean trends and insights that inform sales and acquisition tactics
• Onboard and manage external Go-To-Market advisors from different global regions and oversee the development of local strategies for Kuja sales and marketing
• Review user and client feedback and communicate with the Kuja product team to ensure continuous improvement to Kuja products

Marketing & Sales

• Collaborate with team members to create and implement targeted marketing campaigns across various channels and analyse campaign performance metrics to provide actionable insights to optimize future strategies
• Execute the Kuja go-to-market strategy and marketing strategy to achieve monthly sales and retention targets for KujaLink and KujaBuild, including but not limited to KujaLink signups, active org profiles, KujaLink retention and churn reduction, KujaBuild demo bookings, and KujaBuild paid subscriptions
• Develop and execute conversion funnels for all Kuja products

Location

Nairobi, Kenya