Sales Operations Head (Bakery)

About the Role

MSVL Group is seeking an experienced Sales Operations Head to lead and optimize distribution operations for our bakery business in Nairobi, Kenya. You will oversee large-scale field logistics, manage distribution teams, and drive operational excellence across route planning, delivery performance, and stakeholder coordination.

Key Responsibilities

• Plan and optimize daily and weekly delivery routes to maximize coverage, freshness, and on-time performance
• Monitor and manage field KPIs including on-time delivery, route adherence, stock reconciliation, and returns
• Dynamically re-route teams based on demand shifts, traffic, vehicle issues, or stock availability
• Troubleshoot field challenges including breakdowns, customer escalations, route conflicts, and stock variances
• Coordinate with production, warehousing, and distribution teams to align loading schedules and dispatch plans
• Implement and improve route optimization systems, GPS/telematics tracking, and reporting dashboards
• Lead, mentor, and performance-manage route supervisors and team leaders; conduct regular field audits
• Ensure strict safety, hygiene, and food-safety (FSSC/ISO) compliance during deliveries

Required Qualifications

• Bachelor's Degree or Diploma in Sales & Marketing, Business Administration, Supply Chain, Logistics, Engineering, or related field
• Minimum 10 years of total experience, including 4–5 years in a similar sales-operations or distribution leadership role within bakery, FMCG, beverages, cold-chain, or QSR distribution
• Proven experience managing large field distribution teams (approximately 100 personnel)

Required Skills & Competencies

• Strong leadership capability with the ability to drive discipline, motivation, and accountability
• Proficiency in route planning tools, GPS/telematics systems, Excel, and BI dashboards
• Strong analytical and problem-solving skills
• Excellent communication and stakeholder-management abilities