Sales & Marketing Officer - KCC 6 – 1 Post

About the Role

An exciting opportunity has arisen for a motivated professional to join The Kenya Cultural Centre in Nairobi. Reporting to the Manager, Programmes & Business Development, you will drive sustainable revenue growth, optimize utilization of KCC's theatres and hirable spaces, and significantly increase national visibility of KCC's creative offerings through targeted sales strategies, digital marketing, partnerships, and innovative commercialization initiatives aligned with KCC's mandate, mission, and vision.

Key Responsibilities

• Develop and execute a revenue-focused sales and marketing strategy to increase theatre bookings, space hire, and commercialization of KCC facilities
• Actively source, pitch, and close bookings for performances, exhibitions, conferences, and corporate events to improve space utilization rates
• Design and roll out new services and value-added products (e.g., packaged events, residencies, creative workshops, hybrid/virtual offerings) in response to market demand
• Lead digital marketing initiatives, including social media campaigns, paid advertising, content strategy, and SEO to increase audience reach and booking conversions
• Establish and manage strategic partnerships, sponsorships, and B2B relationships with corporates, event organizers, artists, institutions, and development partners
• Develop and manage sales funnels, customer databases, and Customer Relationship Management (CRM) systems and tools to improve lead conversion, repeat bookings, and customer retention
• Conduct market research and audience segmentation to identify new markets, including outreach beyond urban centers to promote inclusivity of rural artists
• Coordinate promotion of in-house productions, artist programmes, and commercialization opportunities across digital and traditional platforms
• Support artists and creative stakeholders by improving visibility of online platforms for selling and promoting creative works and opportunities

Position Details

• Location: Nairobi, Kenya
• Organization: The Kenya Cultural Centre
• Available Positions: 1