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Miml Business Development Officer – Digital Business - 2 Posts

Madison Group Limited

Nairobi, Kenya Permanent

Published 2 months ago · Expires 3 weeks from now

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Job description

## Title: Business Development Officer – Digital Business

About the Role

The Business Development Officer – Digital Business position will be located at the Company's Head Office. The role reports to the Assistant Business Development Manager – Digital Business and will be responsible for acquisition and growth of business from digital channels.

Key Responsibilities

  • Support business growth through acquisition of new customers via digital channels
  • Drive usage and adoption of digital products and services to increase customer activity and transaction volumes
  • Identify, engage, and onboard prospective customers through digital-led campaigns and targeted acquisition strategies
  • Work closely with internal teams (Digital, Marketing, Product, and Operations) to execute customer acquisition and retention initiatives
  • Monitor digital channel performance and provide insights to improve customer journeys, conversion rates, and overall experience
  • Support customer education and provide guidance on digital platforms to improve engagement and reduce drop-offs

Required Qualifications, Experience, and Competencies

  • An undergraduate degree in Business, Marketing, Finance, IT, or a related field
  • At least 1 year of experience in digital business development activities such as customer acquisition, digital sales, and digital channel support (preferably within financial services)
  • Knowledge of digital financial platforms and customer onboarding processes
  • Strong analytical skills with the ability to interpret performance data and recommend improvements
  • High level of maturity, self-drive, and ability to work with minimal supervision

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