Marketing Manager at Emerge Egress Consulting

Role Objective

An established hotel seeks a Marketing Manager responsible for a wide range of duties aimed at increasing the hotel's brand awareness, driving revenue, and attracting the target market.

Core Duties and Responsibilities

• Create and execute comprehensive marketing plans aligned with the hotel's business objectives
• Conduct thorough market research to identify trends, analyze competitor activities, and understand the needs and preferences of potential guests
• Create, manage, and track the marketing budget, ensuring cost-effectiveness and a strong return on investment (ROI) for all activities
• Ensure the hotel's brand identity, messaging, and visual style are consistent across all marketing materials and channels, from the website to social media and printed collateral
• Manage the creation of engaging content, including photography, videos, written copy, and other promotional materials
• Build and maintain relationships with media outlets, influencers, travel agencies, tourism boards, and local businesses to secure positive press and create strategic partnerships
• Develop and execute a social media strategy, managing content calendars, engaging with followers, and monitoring performance across platforms such as Facebook, Instagram, and LinkedIn
• Monitor and respond to guest reviews and feedback on platforms like TripAdvisor and Google to maintain a positive online reputation
• Plan and manage digital advertising campaigns and collaborate with online travel agencies to optimize the hotel's online presence
• Manage the hotel's guest database and execute email marketing campaigns to promote special offers, build customer loyalty, and drive repeat business
• Collaborate with Sales and Revenue Teams to develop and promote special packages, promotions, and events
• Identify opportunities for lead generation and targeting