Marketing Lead at Lend Plus

About the Role

We are looking for a Marketing Lead who will champion our growth, brand visibility, and customer engagement across all digital platforms. The ideal candidate is a strategic, creative, and data-driven storyteller with a deep understanding of Kenya's culture and local trends. You'll shape how LendPlus connects with everyday Kenyans—from TikTok and Instagram trends to matatu conversations and influencer partnerships—transforming insights into marketing campaigns that inspire connection, trust, and action.

Key Responsibilities

• Develop and execute strategic marketing plans tailored to the Kenyan market to enhance brand visibility and drive customer acquisition
• Create engaging, locally relevant content that informs, inspires, and sparks meaningful conversations
• Lead and oversee social media, influencer partnerships, SEO, paid ads, and content strategy to ensure consistent, compelling messaging across all platforms
• Analyze marketing performance data and optimize campaigns for growth, engagement, and ROI
• Collaborate with internal teams (Customer Service, Collections, and Management) to align marketing efforts with business objectives
• Organize and participate in community events, workshops, and seminars to promote brand awareness, strengthen client relationships, and engage with local markets
• Stay ahead of digital innovations and local trends to keep the brand fresh, relevant, and connected to everyday Kenyans
• Manage and track the marketing budget to ensure efficient resource use and maximum return on investment

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 2–3 years of proven experience in digital marketing, ideally within fintech, financial services, or fast-moving consumer brands
• Demonstrated success in scaling online engagement and conversion campaigns
• Strong understanding of Kenya's culture and ability to interpret local behavior and trends
• Ability to make financial content engaging, relatable, and exciting

Location

Nairobi, Kenya