## Title: Marketing Lead

About the Company

A leading and fast-growing online gifting marketplace that connects trusted vendors with customers seeking premium, thoughtful, and meaningful gifts. The platform curates a wide range of gifting options from hampers and flowers to lifestyle accessories and bespoke items, making it easy for people and brands to celebrate every occasion beautifully. Committed to building a reliable and diverse gifting platform where quality, creativity, and convenience meet.

Role Overview

We are looking for a dynamic and forward-thinking Marketing Lead to plan and execute innovative marketing strategies that drive brand growth and marketplace expansion. You will play a key role in positioning the brand as the go-to destination for all things gifting.

Key Responsibilities

Develop and implement comprehensive marketing campaigns that attract and engage customers
Drive vendor onboarding and retention strategies
Manage digital marketing channels including SEO, email automation, and paid advertising (Meta/Google Ads)
Build and execute growth marketing initiatives focused on digital performance
Lead brand positioning and management efforts
Develop creative storytelling and content strategies

Required Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field
2+ years of marketing experience, preferably in e-commerce, marketplaces, or lifestyle brands
Proven success in growth marketing, digital performance, and brand management
Hands-on experience with SEO, CRM, email automation, and Meta/Google Ads
Strong creative instincts and storytelling skills
Excellent communication, leadership, and analytical abilities
Entrepreneurial mindset and comfort working in a fast-paced, build-from-scratch environment

Preferred Qualifications

Experience with WooCommerce, Shopify, or marketplace CMS platforms

Core Competencies

Strategic Thinking: Ability to develop and implement marketing strategies that align with business objectives

Location

Nairobi, Kenya

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Job description