Marketing Executives - Mua Technical Institute -Kisaju at Management University Of Africa

Job Purpose

The Marketing Executive will support the Marketing function in delivering its objectives by recruiting students, marketing University programmes, and advising on current market trends based on market surveys and analysis.

Key Duties and Responsibilities

Student Recruitment

• Sell courses to prospective clients and meet monthly sales targets as agreed with the line manager
• Utilize various recruitment methods including activation through churches, schools, companies, and other channels

Market Surveys and Analysis

• Monitor competitor activities and analyze their performance in areas including registrations, populations, programs offered, and pricing
• Track competitors' marketing strategies such as advertisements and promotions
• Monitor expansion and growth activities of competitors, including new branches and collaborations
• Identify new market entrants and emerging trends
• Collect market intelligence to identify new and potential market opportunities
• Assess demand, University brand positioning, and awareness levels
• Communicate all acquired information to the Marketing Manager with proposals for appropriate action

Direct Marketing and Communications

• Develop and distribute marketing materials including posters, fliers, and other promotional content
• Ensure effective utilization of all marketing mechanisms with strategic, consistent, and aggressive placement in legally approved locations
• Target appropriate market segments and mass markets effectively
• Maintain all marketing materials and displays

Events and Representation

• Coordinate and represent the University at conferences, seminars, and exhibitions
• Promote University awareness and demonstrate institutional credentials

Product Knowledge

• Maintain comprehensive knowledge of all courses offered by the University