Marketing Assistant Manager- Nairobi at Yellow Pages Kenya

About the Company

Yellow Pages Kenya is a publisher of Yellow Pages directories and a digital agency operating across Angola, Kenya, Cape Verde, Tanzania, São Tomé and Príncipe, and Mozambique. The company is expanding its digital and publishing presence and seeks a Marketing Assistant Manager to drive marketing initiatives and support business growth.

About YPPeople

This position is being recruited by YPPeople, a leading HR and manpower outsourcing agency with a strong presence in Kenya, Cape Verde, and Mozambique. YPPeople delivers tailored solutions for telcos, construction, utilities, and retail sectors, supported by a dynamic, multicultural team.

Key Responsibilities

• Support and execute a mix of digital and traditional marketing strategies including SEO, social media, content creation, and campaign management
• Drive social media engagement and manage analytics to optimize campaigns
• Collaborate on product development and new service launches
• Manage partnerships and coordinate with external vendors and agencies
• Organize and support PR activities, including expos and industry events
• Maintain and utilize CRM tools for campaign tracking and client engagement
• Work closely with marketing peers across multiple African countries
• Prepare marketing reports and present insights to the leadership team

Required Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or related field
• 3+ years of experience in a marketing role
• Strong skills in social media engagement and analytics
• Experience using CRM tools for marketing campaigns
• Excellent written and verbal communication in English
• Ability to work independently while collaborating in a multicultural team
• Creative, detail-oriented, and results-driven approach