Trusted listing
Marketing and Training Executive
Orchid HR Outsourcing
Nairobi, Kenya
Permanent
Published 1 month ago · Expires 3 weeks from now
Job description
## Title: Marketing and Training Executive
Position Summary
We are seeking a detail-oriented and proactive Marketing and Training Executive to develop and implement marketing strategies while coordinating and delivering product and skills training to internal teams and external clients. You will be responsible for brand growth, customer engagement, and capacity building to support business development and overall company performance.
Key Responsibilities
- Develop and execute marketing strategies to promote company products and services
- Plan and manage digital marketing campaigns including social media, email marketing, website content, and paid advertising
- Create marketing materials including brochures, presentations, product catalogues, and promotional content
- Conduct market research to identify trends, customer needs, and competitor activities
- Organize and coordinate promotional events, exhibitions, and product launches
- Monitor campaign performance and prepare marketing reports with measurable KPIs
- Collaborate with the sales team to align marketing strategies with revenue targets
- Develop structured training programs for staff, distributors, and customers
- Conduct product knowledge training and demonstrations
- Prepare training materials, manuals, and presentations
- Organize workshops, seminars, and onboarding sessions
- Assess training effectiveness and provide improvement recommendations
- Support field teams with technical product training as required
Required Qualifications
- Bachelor's degree or Diploma in Marketing, Business Administration, Communications, or related field
- 3 years' experience in marketing, training, or a related role
- Experience in digital marketing and campaign management
- Prior experience in product training or corporate training is desirable
- Excellent communication and presentation skills
- Strong analytical skills with ability to interpret marketing data and metrics