Marketing and Design Consultant at Pergamon Investment Bank

Position Overview

An established company is recruiting for a Marketing and Design Consultant to lead comprehensive marketing and design initiatives in support of business growth and brand development.

Key Responsibilities

• Conduct market research to understand customer needs, identify target audiences, and provide insights to guide campaign planning
• Advise on the creation of annual marketing plans aligned with the company's communicated business objectives
• Develop and recommend comprehensive digital and social media marketing strategies
• Design and support execution of marketing campaigns across platforms including print, email, social media (Instagram, TikTok, Facebook, LinkedIn), and events
• Provide analysis and reporting on campaign performance, offering insights to refine future strategies
• Collaborate with departments such as Business Development, IT, and Research to ensure consistent branding and messaging, with recommendations for keeping content fresh and aligned with brand standards
• Partner with team members to advise on and update marketing materials such as factsheets, reports, presentations, newsletters, and brochures for sharing with existing and potential customers
• Guide internal teams and designers in producing high-quality content for the website, social media platforms, and educational initiatives
• Advise on website updates in coordination with IT and other teams, ensuring content reflects current priorities
• Propose and support brand engagement activities and additional campaigns that enhance client experience, strengthen relationships, and reinforce brand loyalty
• Monitor industry trends and competitor activity, providing recommendations to keep the company informed and relevant
• Manage and coordinate relationships with external service providers, including advertising agencies, media outlets, and vendors, to ensure timely delivery of services and resources
• Contribute expertise to the development and promotion of new products and services
• Provide support for selected internal and external events such as product launches and client-facing activities

Location

Nairobi, Kenya