Marketing & Admissions Administrative Officer at TUME Middle Africa Consulting Limited

Core Position Outcomes

This position has the overall responsibility for:

• Leading student recruitment and retention efforts through targeted marketing and admissions strategies to achieve annual enrolment and retention targets
• Enhancing brand visibility by ensuring consistent marketing content, school presence, and reputation across all media and community engagement platforms to achieve digital engagement and outreach targets
• Delivering exceptional customer experience for prospective and current families, maintaining a 95% parent satisfaction score across admissions and communication touchpoints
• Ensuring efficient admissions operations through accurate data management, reporting, and compliance with institutional policies, maintaining 100% data accuracy in the admissions database
• Supporting school leadership in stakeholder communication by providing timely, professional, and aligned messaging that strengthens the school's public image

Key Responsibilities

• Implement the school's marketing and communication plan under the direction of the Principal, ensuring alignment with institutional strategy
• Coordinate marketing events including open days, exhibitions, community initiatives, and school tours, ensuring professional presentation and follow-up
• Manage and update the school's digital and social media platforms, tracking engagement and responding to inquiries in a timely manner
• Oversee the production, inventory, and distribution of marketing materials, including brochures, branded items, and digital content
• Administer the admissions process as guided by the Principal from inquiry to enrolment, ensuring efficiency, professionalism, and a positive family experience
• Serve as the first point of contact for all admissions-related inquiries via phone, email, and in-person communication