Marketer at Ultracare Specialist Hospital

About the Role

Ultracare Specialist Hospital seeks a dedicated Marketing Specialist to develop and execute comprehensive marketing strategies that promote hospital services and strengthen our brand presence in the Nairobi community.

Key Responsibilities

• Develop, implement, and monitor effective marketing plans and campaigns to promote hospital services
• Strengthen the hospital's brand visibility through community outreach, corporate engagements, events, and digital platforms
• Manage the hospital's social media pages, website content, newsletters, brochures, and other communication materials
• Conduct market research, competitor analysis, and patient feedback assessments to inform marketing strategy
• Build and maintain strong relationships with referral sources, corporates, insurance partners, clinicians, and community groups
• Coordinate health camps, CMEs, open days, community health education activities, and other promotional events
• Track, analyse, and report on the performance of marketing activities, including referrals, leads, and conversions
• Ensure all marketing activities adhere to hospital policies, professionalism, and ethical healthcare communication standards

Required Qualifications

• Degree or Diploma in Marketing, Business Administration, Communications, Public Relations, or related field
• Previous experience in marketing (healthcare experience is an added advantage)

Required Skills & Competencies

• Strong communication and interpersonal skills
• Proficiency in digital marketing, social media management, and content creation
• Ability to conduct market research and analyse marketing performance data
• Computer literacy with proficiency in MS Office; knowledge of design tools is a plus
• High level of integrity, professionalism, and confidentiality
• Ability to work with minimum supervision
• Strong organisational skills and ability to meet deadlines