## Title: Entrenchment Team Leader - Personal Banking (Affluent)

A dynamic team is expanding and looking for the right talent to lead our Personal Banking Entrenchment initiatives.

Design, test, and scale campaigns to improve engagement, increase entrenchment, drive cross-sell, improve transactional turnover, minimize client disengagement through retention, and improve conversion of new-to-bank sales to active clients
Identify ad hoc campaigns to drive financial targets for Personal Banking (liabilities, assets, salary switch, etc.)
Implement and track progress on campaigns targeted to reduce inactive client base and attrition through established measures for Personal Banking
Ensure appropriate recovery and resolution plans to protect the segment from untoward events; identify and provide appropriate solutions for threats and opportunities within the client base
Drive cost reductions through optimization of onboarding, entrenchment, and retention activities
Enable effective monitoring and reporting of key success measures for onboarding, activation, entrenchment, and retention strategies
Prepare and share weekly, monthly, and quarterly reports on the status of Personal Banking Entrenchment capability (e.g., client uplift and campaign performance)
Collaborate with Personal Banking, Personalization, Client Coverage, Digital, eCommerce, and other relevant business areas to effectively implement and ensure success of Entrenchment capability

3-4 years of team leadership experience within branch network or contact centre environment
Strong understanding of banking processes, policies, products, and customer life cycle management (customer entrenchment, retention, and cross-sell)

Motivates individuals by empowering them; seeks to inspire people and groups; provides encouragement to others
Strives to achieve outstanding results; is ambitious and acts with determination; persists through difficulties to achieve results
Focused on continuously improving things; provides insights by identifying key issues

Nairobi, Kenya

Entrenchment Team Leader-Personal Banking (Affluent) at Sheer Logic

Job description