Digital Real Estate Marketer at Crystal Recruit

Job Summary

We are seeking a highly creative and results-driven Digital Real Estate Marketer to develop, implement, and manage online marketing strategies for our property listings, projects, and brand. The ideal candidate will be responsible for driving digital campaigns that generate quality leads, improve brand visibility, and support sales conversions across multiple digital platforms.

Key Responsibilities

Digital Marketing Strategy & Execution

• Develop and execute digital marketing strategies tailored to real estate projects and property listings
• Plan and manage paid advertising campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms
• Optimize digital campaigns to achieve maximum ROI and lead quality

Social Media Management

• Create engaging content for social media platforms (Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter)
• Manage daily posting, audience interaction, and page growth
• Run targeted social media campaigns to promote properties and brand visibility

Content Creation & Branding

• Produce high-quality digital content including property descriptions, social media graphics, short videos, virtual tours, and blog posts
• Work with photographers and videographers to create compelling real estate content
• Maintain consistent brand messaging across all platforms

Website & SEO Management

• Update website listings, blogs, and landing pages
• Conduct SEO and keyword optimization to improve search engine rankings
• Track website performance using tools like Google Analytics and Search Console

Lead Generation & CRM Management

• Implement lead-generation strategies and landing pages for properties
• Track, manage, and segment leads using CRM systems (HubSpot, Zoho, or similar)
• Collaborate with the sales team to ensure timely follow-up on leads

Market Research & Analysis

• Monitor digital marketing trends in real estate