Digital Media Officer

About the Role

The International Water Resources Association (IWRA) seeks a Digital Media Officer to develop and implement digital communication strategies that enhance the visibility and impact of IWRA's events, publications, projects, and initiatives. You will work closely with internal teams and external partners to oversee content planning and digital storytelling across multiple platforms. This position reports directly to IWRA's Communications Coordinator.

Key Responsibilities

• Support the development and implementation of IWRA's Communication Strategy and Social Media Strategy, considering the diversity of IWRA's membership and external audiences
• Operate IWRA's social media channels, including content planning, publishing, audience engagement, and performance monitoring
• Manage the IWRA membership platform, ensuring content is up-to-date and engaging, and reporting on usage metrics
• Provide regular updates on digital performance from websites and social media channels
• Ensure consistent tone of voice, brand image, and messaging across all IWRA platforms and social media channels in alignment with IWRA strategies, policies, and legal requirements
• Support content adaptation for different audiences and channels, including members, Task Forces, Geographic Chapters, the general public, IWRA websites, membership spaces, social media, and third-party websites
• Drive IWRA's content planning and coordination processes across all digital communications channels
• Coordinate and execute digital content projects (advertising, marketing campaigns, etc.), liaising with internal and external stakeholders before recommending and implementing courses of action
• Identify and evaluate relevant digital platforms for master classes, webinars, blogs, podcasts, and other content formats

Required Qualifications

• Strong strategic thinking and project management skills
• Excellent written and verbal communication abilities
• Proven experience using digital media to grow audiences and support engagement
• Demonstrated ability to reinforce organizational objectives through digital communication

Location

Nairobi, Kenya