Digital Marketing Officer (Manufacturing - Building Materials)

Position Summary

We are seeking a detail-oriented and proactive Digital Marketing Officer who will play a vital role in managing, executing, and optimizing digital marketing campaigns to enhance brand awareness, engage target audiences, and generate leads. The role involves content creation, social media management, digital advertising, website management, and analytics reporting to support the company's marketing objectives and business growth.

Key Responsibilities

• Develop, manage, and implement digital marketing campaigns to promote company brand awareness and product adoption
• Manage digital media buying in accordance with annual budgets
• Oversee SEO and SEM management
• Manage website content and performance
• Execute email marketing campaigns
• Manage SMS marketing initiatives
• Maintain consistent brand messaging across all digital platforms

Minimum Qualifications

• Bachelor's degree or Diploma in Marketing, Communications, Digital Media, or related field
• Proficiency with social media platforms, Google Ads, SEO, and analytics tools (Google Analytics, Meta Ads Manager, etc.)

Required Experience & Skills

• 5 years' experience in digital marketing, social media management, or content creation
• Creativity and innovation in content creation
• Strong analytical and reporting skills
• Digital marketing strategy and execution expertise
• Social media and online community management
• Time management and multitasking abilities
• Ability to collaborate effectively with sales, marketing, and operations teams