Digital Marketing Manager

A top employer is now accepting applications for this role. Job Purpose Statement: The job holder is responsible for driving sales and enhancing brand image, including:

• Leading digital marketing team.

• Developing and executing effective digital marketing strategies.

• Managing budgets effectively.

• Optimizing content for engagement and growth.

Key Responsibilities: Marketing Strategy Development & Execution

• Implement and continually optimize digital marketing strategies for improved performance.

• Analyze and refine past strategies based on performance data, adapting them to meet evolving business goals.

• Ensure compliance with internal policies and digital marketing best practices.

• Support event planning and management by providing necessary digital materials and coverage.

• Stay updated on digital marketing trends, viral challenges, and emerging technologies to keep marketing efforts innovative.

• Generate social media and google ads to market our products in order to generate leads that can convert.

AI-Driven Marketing, Analytics & Innovation

• Champion the adoption and strategic use of AI-powered tools across digital marketing, including content creation, SEO, paid media optimization, lead scoring, and performance analytics.

• Leverage AI-enabled analytics to generate actionable insights on customer behavior, campaign effectiveness, conversion trends, and ROI to support data-driven decision-making.

• Integrate AI tools into creative workflows (design, copy, video, and automation) to improve turnaround time, consistency, and output quality while safeguarding brand standards.

• Guide and train the digital marketing team on the effective, ethical, and compliant use of AI tools, ensuring alignment with company policies and data protection requirements.

• Continuously evaluate emerging AI and marketing technologies and recommend enhancements that support sales growth, customer engagement, and operational efficiency.

• Ensure AI-driven initiatives align with overall marketing strategy, customer experience objectives, and business goals.

Budget Management

• Develop and manage monthly budgets for digital advertising across platforms.

• Manage campaign budgets and payments as per agreed parameters.

• Track campaign performance in real-time and adjust budgets as needed to maximize ROI.

• Ensure all campaigns remain within budget and contribute to overall sales objectives.

Campaign Management

• Plan and execute digital marketing campaigns, ensuring alignment with broader company objectives.

• Oversee content creation, including planning, s...