Digital Marketer at Scion Hospital

About the Role

Scion Hospital is seeking a dynamic and innovative Digital Marketer to join our growing marketing team. This position offers a great opportunity for career growth. The ideal candidate will be responsible for managing and optimizing the hospital's digital platforms to enhance visibility, engagement, and patient conversion. This role involves overseeing website performance, creating and designing digital content, and implementing strategies that drive traffic and increase hospital visits.

Key Responsibilities

• Oversee the performance and functionality of all digital platforms, including the hospital's website, social media pages, and online listings
• Develop and execute digital marketing strategies aimed at increasing brand awareness, online engagement, and conversion to hospital visits
• Manage and update website content, ensuring accuracy, SEO compliance, and user-friendly navigation
• Create, design, and publish high-quality digital content, including graphics, videos, and written posts, that align with the hospital's branding and communication objectives
• Analyze and monitor digital performance metrics to measure the success of campaigns and identify opportunities for improvement
• Respond promptly and professionally to online inquiries and concerns, ensuring excellent digital customer service
• Collaborate with internal departments to promote hospital services, events, and health awareness campaigns through digital channels
• Stay informed about emerging digital marketing trends and tools to continuously enhance the hospital's online presence

Required Qualifications and Experience

• Degree or Diploma in Digital Marketing, Marketing, Communications, or a related field
• Minimum of 2 years' experience in a similar digital marketing role
• Experience in a hospital or healthcare sector

Required Skills and Competencies

• Creativity and innovative thinking
• Strong analytical ability
• Solid understanding of digital marketing trends, particularly within the healthcare sector