Brand Manager at Bamburi Cement Ltd

About You

You are a seasoned marketing and brand professional with a strong background in brand strategy, market analysis, product marketing, and stakeholder engagement. You naturally combine creativity with commercial thinking and are comfortable leading projects end-to-end, from insight to execution. You excel at collaborating across teams, managing agencies, and delivering brand experiences that drive business impact. You are detail-oriented, analytical, and passionate about building brands that inspire loyalty and trust.

Key Responsibilities

• Lead the development and execution of Bamburi Cement's brand strategy, ensuring relevance, consistency, and market competitiveness
• Drive integrated marketing campaigns across digital, traditional, and on-ground channels to increase brand visibility and customer engagement
• Conduct market and consumer insights analysis to inform brand positioning, communication strategies, and product development
• Manage brand guidelines and ensure consistent application across all commercial fronts
• Oversee creative development, content creation, and storytelling initiatives in partnership with marketing agencies and internal teams
• Lead product branding initiatives, including new product launches, packaging development, and value proposition refinement
• Support trade marketing activities, including merchandising, promotions, and customer experience enhancements
• Monitor brand performance metrics and market trends to guide decision-making
• Manage the marketing budget, ensure cost control, and review agency invoices and campaign ROI
• Build strong relationships with external partners, including agencies and industry bodies to maximize brand impact
• Ensure compliance with Health & Safety rules in alignment with Group H&S guidelines, as a core component of all roles at Bamburi Cement