Agency Development Officer

A top employer is now accepting applications for this role. Job Ref. No: JLIL 382 Role Purpose The role holder will be responsible for strengthening agency performance through structured onboarding, continuous skills development, field coaching and leadership mentoring. The role holder will ensure that training programs are effectively translated into field execution, resulting in improved agent productivity, quality business acquisition, manpower growth and long-term retention. This position serves as a critical link between classroom learning and field implementation by embedding best sales practices, performance discipline and ethical standards within the agency network. Main Responsibilities Agency Capability Development & Training

• Coordinate and implement structured post-induction training programs for newly recruited agents.

• Facilitate role plays, simulations, and refresher sessions to reinforce product knowledge, selling skills, and compliance requirements.

• Develop and customize training materials aligned with company products and market trends.

• Conduct learning needs assessments based on performance data and field observations.

• Support new agents through structured development pathways.

• Collaborate with the central training team to roll out learning initiatives.

• Ensure documentation and completion of mandatory training programs.

Field Coaching & Performance Management

• Conduct joint field visits and client engagements with agents and sales managers.

• Provide real-time coaching on prospecting, pitching, objection handling, and closing techniques.

• Implement structured handholding programs for new and underperforming agents.

• Observe sales interactions and provide performance feedback.

• Develop individual performance improvement plans.

• Monitor daily, weekly, and monthly agent activity levels.

• Support sales managers in enforcing performance discipline.

Sales Productivity & Business Growth

• Drive agent activity, case submissions, and premium production.

• Track new agent conversion to ECOP and financial support eligibility.

• Support manpower growth and retention initiatives.

• Assist in HNI sales pitches and PFM presentations.

• Promote quality business acquisition and persistency improvement.

• Participate in sales campaigns and branch activations.

Leadership & Talent Development

• Coach and mentor sales managers, team leaders, and senior agents.

• Support leadership development and succession planning initiatives.

• Identify and develop high-potential agents.

• Build mana...