Business Development Executive – Modern Trade x4 at AAA Paper LTD

About the Role

AAA Paper LTD is seeking to recruit Business Development Executives for our Modern Trade channel. We are looking for 3–4 professionals to join our dynamic sales team in Accra, Ghana.

Job Responsibilities

Modern Trade Channel Development & Negotiation

• Independently liaise with procurement departments and store management of major supermarket chains (e.g., Melcom, Shoprite, MaxMart)
• Negotiate product listing, shelf display, promotional policies, and contract terms
• Ensure timely and successful onboarding in stores
• Coordinate between headquarters and retail chains on account reconciliation, promotional approvals, and new product rollouts

Store Operations & Sales Activation Execution

• Develop and execute in-store sales activation plans, including display setups, promotions, and endcap arrangements
• Monitor sales performance at each store and optimize replenishment schedules
• Ensure product availability and consistency across locations
• Guide and manage in-store promoters to maintain consistent execution standards

Data Analysis & Market Feedback

• Regularly collect sales data, stock reports, and feedback from supermarket partners
• Provide insights and improvement recommendations based on market analysis
• Monitor competitor activities in-store, including pricing, displays, and promotional strategies

Cross-Functional Coordination & Channel Management

• Work closely with sales, marketing, and logistics teams to drive implementation of key projects
• Take responsibility for onboarding and training of new staff as needed
• Act as a regional supervisor if required

Qualifications & Experience Required

Educational Background

• Diploma or above in Marketing, Business Administration, Supply Chain, or related fields (preferred)

Work Experience

• Minimum 3 years of experience in FMCG sales or channel development
• At least 1 year of relevant experience in a similar role

Employment Details

• Position Type: Full-Time
• Number of Positions: 3–4
• Location: Accra, Ghana