Brands Manager AT Prepaid at AT Ghana

Job Summary

Join AT Ghana's Marketing Department as a Brands Manager for our Prepaid (B2C) segment. You will report to the Head of Brands Management and play a key role in developing Above-the-Line (ATL), Below-the-Line (BTL), and Digital advertising strategies. In this position, you will collaborate with internal teams and external stakeholders, including Product Managers and Advertising Agencies, to drive brand visibility and achieve marketing objectives.

Key Responsibilities

• Develop end-to-end execution plans for all Marketing Campaigns in collaboration with respective agencies, targeting appropriate audience segments (Mid-tier, High-Value Customers, or other segments as defined)
• Manage the complete communications process for core segments, from briefing through execution to post-campaign evaluation
• Ensure all marketing assets from agencies align with AT brand guidelines and equity objectives
• Drive visibility and market presence for AT to achieve both Market and Revenue Growth targets
• Assist in achieving Brand KPIs including Top-of-Mind Awareness (TOMA), Brand Consideration, and Brand Preference
• Support Customer Value Management (CVM) and Digital Teams with timely marketing campaigns to improve loyalty and repeat purchases
• Assist in managing the Prepaid products portfolio
• Ensure all Prepaid campaigns comply with Brand Guidelines
• Work with Internal Communications, PR, Trade, and Customer Experience teams to ensure consistent messaging across all relevant channels
• Develop and manage Trade Visibility materials in compliance with Brand guidelines
• Collaborate with Media and Research agencies to analyze media landscape and competitor activity, providing weekly reports to management

Job Details

• Location: Accra, Ghana
• Employment Type: Full-Time
• Category: Marketing / Brand Management