Senior Manager, Brands & Communication at MTN Ghana

Job Summary

Develop a positive brand experience for MTN customers enabled by a brand identity that engenders trust, creative assets for multiple channels, positioning of brand purpose, brand communication, brand consistency, and brand performance to deliver positive impact to MTN stakeholders.

Business Context

• Technology and Platform business
• Multi-regulation and multifaceted stakeholder management
• Public Listed Organization
• Environmental, social, and governance prioritized
• Partnerships at the core of business practices
• Increasing demand for digital experiences and data-driven decisions to keep up with customers
• Shift from share of market to share of life
• Increasing traditional and non-traditional competitors complemented by growing price wars
• Market and segment insights key to deliver differentiated brand positioning and offering across multiple channels and content
• Active media engagement and brand reputation management

Key Responsibilities

• Lead the execution of MTN Ghana brand marketing strategy including brand positioning (Above the Line (ATL), Print, Out of Home (OOH), digital marketing, digital and customer touch points)
• Manage brand communication across all relevant media channels including digital media, media profiling, and intelligence (Customer/Consumer and Products)
• Develop and implement a 360-degree brand and communication strategy and plan to manage customer experience and connect with customers across different business models and customer base, including Mobile Money Limited, Enterprise, MTN Foundation, Digital and Platform partnerships, and other businesses
• Devise a customer-centric digital brand strategy
• Establish policies and practices that directly or indirectly influence the way MTN customers interact with the brand

Job Details

• Company: MTN Ghana
• Location: Accra, Ghana
• Job Type: Full-Time
• Category: IT/Telecom