Sales & Marketing Manager at Ghana Nuts Company Limited

About the Role

Ghana Nuts Company Limited, a local industrial refinery company in the agro-business sector, is seeking a highly experienced Sales & Marketing Manager to drive revenue growth and brand development for our vegetable oil and soy bean meal product lines.

Key Responsibilities

• Develop and execute comprehensive sales and marketing plans to achieve company revenue goals
• Implement and track marketing initiatives to build brand awareness, increase brand exposure, and drive overall sales growth
• Monitor and manage marketing budget spend, average selling price, and sales overhead to meet company targets
• Refine the company's brand positioning, define unique selling propositions (USP), and create comprehensive brand guidelines
• Promote and enhance brand image across all channels
• Conduct market research and competitor analysis with regular updates
• Define target markets and develop applicable sales models and strategies
• Create marketing and public relations strategies for pre-launch and post-launch phases aligned with overall business strategy
• Maintain excellent customer service to enhance company reputation, increase profitability, and ensure customer satisfaction
• Oversee all sales collection processes in cooperation with the accounts department
• Manage and supervise the sales and marketing department team and activities

Required Qualifications

• Minimum 7 years of proven work experience in a similar role or industry, preferably in FMCG (Fast-Moving Consumer Goods)
• Bachelor's Degree in Marketing, Sales, or related field
• Multilingual abilities (local and international languages) – a plus

Essential Skills & Competencies

• Excellent business analytical skills with strong focus on accuracy and attention to detail
• Excellent communication skills and high confidence in presenting professional opinions
• Excellent business development and advisory skills

Position Details

Employment Type: Full-Time

Location: Accra, Ghana