Marketing Supervisor at Keda Ghana Ceramics Company Limited

About Keda Ghana Ceramics Company Limited

Keda Ghana Ceramics Company Limited is a leader in ceramics manufacturing, delivering world-class tiles to Ghana and West Africa. As part of the global Keda Group, we combine advanced technology and sustainable practices to create innovative, high-quality products. Join our dynamic team to grow your career, contribute to impactful projects, and help shape the future of Ghana's manufacturing sector.

Job Summary

The Marketing Supervisor is responsible for leading marketing execution, supervising field activities, planning promotions, and guiding marketing specialists. The ideal candidate must have deep market knowledge in the building & construction sector or mobile phones/electronics industry, with proven experience in leading campaigns and teams. This role is based in Weija.

Job Details

• Job Type: Full-Time
• Location: Weija, Accra, Ghana
• Category: Sales/Marketing

Key Responsibilities

• Assist in developing annual marketing plans, product activation strategies, and brand positioning
• Translate marketing strategies into actionable field activities
• Lead and coach the marketing team, including marketing specialists and promoters
• Monitor performance, assign tasks, and ensure timely delivery of marketing activities
• Oversee BTL activations, retail promotions, exhibitions, and product launches
• Coordinate cross-functional teams (sales, branding, logistics) for campaign execution
• Ensure brand consistency across all marketing touchpoints
• Conduct regular market research and competitor mapping
• Provide insights about pricing, product movement, customer preferences, and industry shifts
• Prepare strategic marketing analysis for management decision-making
• Guide digital content planning, online campaigns, and customer engagement
• Monitor digital advertising performance and optimize campaigns

Ideal Candidate Profile

• Deep market knowledge in the building & construction sector or mobile phones/electronics industry
• Proven experience in leading marketing campaigns and teams
• Strong leadership and coaching abilities
• Experience with market research and competitor analysis
• Digital marketing expertise and campaign optimization skills