Marketing Campaigns Data Analyst and Customer Retention Officer at KMK Entertainment Limited

About Us

We are a leading betting company dedicated to providing a thrilling and responsible gaming experience to our customers. We are seeking a creative and data-driven Marketing Campaigns Data Analyst and Customer Retention Officer to join our dynamic marketing team and help improve our data analysis process and customer satisfaction.

Job Summary

The Marketing Campaigns Data Analyst and Customer Retention Officer will be responsible for analyzing marketing campaign performance, generating insights to optimize future campaigns, and developing strategies to retain customers. This role requires a blend of analytical skills, strategic thinking, and a deep understanding of customer behavior and marketing principles.

Key Details

• Department: Marketing
• Reports To: Marketing Manager
• Job Type: Full-Time Contractual (To be renewed annually)
• Location: Accra, Ghana

Key Responsibilities

Data Analysis

• Collect, clean, and analyze data related to marketing campaigns, including but not limited to social media, email marketing, and online advertising
• Utilize analytical tools and software such as Excel, Marketing key performance templates, and Looker Studio to track and report on key performance indicators (KPIs) such as customer acquisition cost (CAC), return on investment (ROI), conversion rates, and engagement metrics
• Identify trends, patterns, and anomalies in campaign performance data to provide actionable insights

Campaign Optimization

• Work closely with the marketing team to optimize ongoing and future marketing campaigns based on data-driven insights
• Develop predictive models to forecast campaign performance and customer behavior

Customer Retention

Additional responsibilities to be detailed.