Geo Marketing Manager at AirtelTigo

Job Summary

The successful candidate will join AirtelTigo's Marketing Department as a Geo Marketing Manager. Reporting to the Head of Performance and Planning, you will be responsible for gathering and analyzing data to support strategic decision-making. You will oversee revenue forecasting and key performance indicators (KPIs), monitoring daily and monthly performance while liaising with sales, network, and commercial teams to drive site profitability, 4G rollout, national roaming, and GIFEC initiatives.

Key Responsibilities

• Track and analyze all related KPIs for 4G rollout, GIFEC, and national roaming initiatives
• Supervise the delivery of accurate, insightful, and timely analysis of business performance
• Provide in-depth understanding of regional and zonal operational and financial performance
• Integrate and analyze market research data, official statistics, and internal MIS to profile customers and markets at national and decentralized levels (territories, regions, circuits, zones, etc.)
• Lead projects using advanced data modeling and analysis techniques to discover insights that guide strategic decisions and uncover optimization opportunities
• Provide analytics and insights on consumer behavior, usage patterns, and the impact of network performance on service revenue
• Prepare all business forecasts and deliver data-driven insights to commercial business units and finance decision support teams
• Conduct post-implementation reviews on newly launched products
• Propose solutions and strategies to address business challenges
• Lead documentation and maintenance of business reporting definitions
• Extract usable data through data mining techniques

Job Details

• Company: AirtelTigo
• Location: Accra, Ghana
• Job Type: Full-Time
• Category: Sales/Marketing