Digital Marketing Executive at KMK Entertainment Limited

About Us

KMK Entertainment Limited is a leading land-based and online betting company, providing a wide range of sports betting and gaming options to millions of users in Ghana and beyond. We are dedicated to delivering the best online and land-based betting experience with cutting-edge technology and exceptional customer service.

Position Overview

We are seeking a dynamic and innovative Digital Marketing Executive to join our team and help drive our marketing strategies. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and customers.

Key Responsibilities

Digital Marketing Campaigns

• Create and execute multi-channel digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising
• Optimize campaigns to improve key performance metrics

Social Media Management

• Manage and grow social media presence across all digital channels
• Develop engaging content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn

SEO and Content Strategy

• Conduct keyword research and analysis to improve SEO rankings
• Work with the content team to produce high-quality, engaging content optimized for search engines

Analytics and Reporting

• Monitor and report on performance metrics to assess the effectiveness of marketing campaigns
• Use analytics tools such as Google Analytics to gather insights and inform future strategies

Email Marketing

• Develop and manage email marketing campaigns

Job Details

• Job Type: Full-Time
• Location: Accra, Ghana
• Category: Sales/Marketing