Business Development Executive – Modern Trade x4 at AAA Paper LTD

Company

AAA Paper LTD

Location

Accra, Ghana

Position Details

• Job Type: Full-Time
• Number of Positions: 3–4
• Category: Sales/Marketing

About the Role

AAA Paper LTD is seeking Business Development Executives to drive growth in the modern trade channel. This role involves developing relationships with major retail chains, executing sales strategies, and managing day-to-day store operations to maximize product visibility and sales performance.

Key Responsibilities

Modern Trade Channel Development & Negotiation

• Independently liaise with procurement departments and store management of major supermarket chains (e.g., Melcom, Shoprite, MaxMart)
• Negotiate product listing, shelf display, promotional policies, and contract terms
• Ensure timely and successful onboarding of products in stores
• Coordinate between headquarters and retail chains on account reconciliation, promotional approvals, and new product rollouts

Store Operations & Sales Activation

• Develop and execute in-store sales activation plans, including display setups, promotions, and endcap arrangements
• Monitor sales performance at each store and optimize replenishment schedules
• Ensure consistent product availability across all locations
• Guide and manage in-store promoters to maintain execution standards

Data Analysis & Market Insights

• Regularly collect sales data, stock reports, and feedback from supermarket partners
• Provide actionable insights and improvement recommendations
• Monitor competitor activities including pricing, displays, and promotional strategies

Cross-Functional Coordination

• Work closely with sales, marketing, and logistics teams to drive key project implementation
• May take responsibility for onboarding and training new staff or act as a regional supervisor as needed

Required Qualifications

Education

• Diploma or above in Marketing, Business Administration, Supply Chain, or related fields (preferred)

Experience

• Minimum 3 years of experience in FMCG sales or channel development
• At least 1 year of experience in modern trade or retail operations