Marketing Manager at Suma Rural Bank

About Suma Rural Bank

Suma Rural Bank is a reputable rural bank operating in the Bono Region with 8 agencies across Ghana.

Job Purpose

The Marketing Manager will head the marketing department and be responsible for the planning, management, and execution of all marketing initiatives and day-to-day marketing functions of the bank.

Key Responsibilities

• Set up and establish the marketing department
• Plan, manage, and execute all marketing initiatives and day-to-day marketing functions
• Lead the team to develop and implement marketing programs aligned with the bank's overall strategic objectives
• Direct, supervise, and coordinate marketing staff
• Collaborate with the management team (headed by the CEO) to develop targeted marketing activities that support brand and agency goals
• Facilitate, lead, and manage new product development processes to create attractive, suitable, and market-responsive products
• Review the performance of the bank's products and services on a monthly basis
• Execute targeted marketing campaigns, including development and coordination of advertising (traditional and digital), agency signage, and website content
• Ensure all advertising materials meet compliance requirements and marketing standards
• Keep the bank's website updated with relevant and current resources and information to serve customers and the general public
• Conduct periodic market surveys to assess consumer preferences and market dynamics
• Conduct regular feedback exercises to monitor customer satisfaction

Job Details

• Location: Accra, Ghana
• Employment Type: Full-Time
• Category: Sales/Marketing