Marketing Campaigns Data Analyst and Customer Retention Officer at KMK Entertainment Limited

About Us

KMK Entertainment Limited is a leading betting company dedicated to providing a thrilling and responsible gaming experience to our customers. We are seeking a creative and data-driven professional to join our dynamic marketing team and help improve our data analysis processes and customer satisfaction.

Job Summary

The Marketing Data Analyst and Customer Retention Officer will be responsible for analyzing marketing campaign performance, generating insights to optimize future campaigns, and developing strategies to retain customers. This role requires a blend of analytical skills, strategic thinking, and a deep understanding of customer behavior and marketing principles.

Key Responsibilities

Data Analysis

• Collect, clean, and analyze data related to marketing campaigns, including social media, email marketing, and online advertising
• Utilize analytical tools and software such as Excel, Marketing key performance templates, and Looker Studio to track and report on key performance indicators (KPIs) including customer acquisition cost (CAC), return on investment (ROI), conversion rates, and engagement metrics
• Identify trends, patterns, and anomalies in campaign performance data to provide actionable insights

Campaign Optimization

• Work closely with the marketing team to optimize ongoing and future marketing campaigns based on data-driven insights
• Develop predictive models to forecast campaign performance and customer behavior

Customer Retention

• Develop and implement customer retention strategies to maximize customer lifetime value

Job Details

• Department: Marketing
• Reports To: Marketing Manager
• Job Type: Full-Time, Contractual (to be renewed annually)
• Location: Accra, Ghana