Senior Manager, Brands & Communication at MTN Ghana

Job Summary

Develop a positive brand experience for MTN customers enabled by a brand identity that engenders trust, creative assets for multiple channels, positioning of brand purpose, brand communication, brand consistency and brand performance to deliver on a positive impact to MTN stakeholders.

Business Context

• Technology and Platform business
• Multi-regulation and multifaceted stakeholder management
• Public Listed Organization
• Environmental, social and governance prioritized
• Partnerships at the core of business practices
• Increasing demand for digital experiences and data-driven decisions to keep up with customers
• Shift from share of market to share of life
• Increasing traditional and non-traditional competitors complimented by growing price wars
• Market and Segment insights key to deliver a differentiated brand positioning and offering across multiple channels and content
• Active media engagement & brand reputation management

Key Responsibilities

• Lead the execution of MTN Ghana brand marketing strategy which includes brand positioning (Above the Line (ATL), Print, Out of Home (OOH), digital marketing, digital & customer touch points)
• Manage brand communication across all relevant media channels including digital media and media profiling and intelligence (Customer/Consumer & Products)
• Develop and implement a 360 brand and communication strategy and plan to manage customer experience and connect with customers across the different business models and customer base
• Manage Mobile Money Limited, Enterprise, MTN Foundation, Digital and Platform partnerships, and businesses
• Devise a customer-centric digital brand strategy
• Establish policies and practices that directly or indirectly influence the way MTN customers interact with the brand

Job Details

• Location: Accra, Ghana
• Job Type: Full-Time
• Category: IT/Telecom