School Marketing and Business Manager at The British School of Lome

Job Overview

We are seeking a dynamic, highly motivated, and experienced school marketing and business manager to join our dedicated team. The ideal candidate will work with the Head of School and the leadership team, playing a pivotal role in promoting the school's brand within the country and abroad, enhancing its visibility, and implementing effective marketing and PR strategies to drive enrollment and community engagement.

The primary goal of this position is to help the school generate revenue and support the growth of The British School of Lome.

Key Responsibilities

• Ensure consistency in the school's brand messaging across all communication channels
• Develop and maintain brand guidelines to uphold the school's image and reputation
• Plan and execute school events, open houses, and promotional activities to attract prospective students and engage the community
• Develop and implement comprehensive marketing strategies and plans to promote the school's programs, boarding facilities, achievements, and events
• Utilize various channels, including digital platforms, traditional media, and community outreach to enhance the school's visibility
• Oversee the school's online presence, including the website and social media platforms
• Implement digital marketing strategies to reach a wider audience and engage with current and prospective stakeholders
• Draft press releases, articles, and other communications to showcase the school's achievements and activities
• Work closely with academic departments, admissions, and administrative teams to gather information for effective communication and marketing materials
• Collaborate with alumni to strengthen community connections and support school initiatives

Job Details

• Location: Accra, Ghana
• Employment Type: Full-Time
• Category: Education/Teaching