Marketing Officer at Kintampo Rural Bank

Job Purpose

The Marketing Officer shall be responsible for the planning, management, and execution of all marketing initiatives and day-to-day marketing functions of the bank.

Key Responsibilities

• Set up and establish the Marketing Department
• Plan, manage, and execute all marketing initiatives and day-to-day marketing functions
• Lead the team to develop and implement marketing programmes aligned with the bank's overall strategic objectives
• Direct, supervise, and coordinate marketing staff
• Collaborate with the management team to develop targeted marketing activities that support brand and organizational goals
• Facilitate, lead, and manage new product development processes to create attractive, suitable, and market-responsive products
• Review the performance of the bank's products and services on a monthly basis
• Execute targeted marketing campaigns, including development and coordination of traditional and digital advertising, agency signage, and website content
• Ensure all advertising materials meet compliance requirements and marketing standards
• Update the bank's website with relevant, current resources and information to assist customers and the general public with their financial needs
• Conduct periodic market surveys to assess consumer preferences and market dynamics
• Conduct regular feedback exercises to monitor customer satisfaction levels

Employment Details

• Position: Marketing Officer
• Company: Kintampo Rural Bank
• Location: Accra, Ghana
• Job Type: Full-Time
• Category: Banking