Marketing Manager at Reputable Financial Institution

Role Purpose

To develop and implement strategic marketing plans for the institution to attract potential customers and retain existing ones.

Key Duties and Responsibilities

• Develop marketing policies and procedures for the institution
• Design and implement effective annual marketing plans
• Assist the institution in achieving monthly and annual targets for new customers
• Manage the institution's website and social media platforms to promote products and services to existing and prospective members
• Develop and implement marketing proposals to attract groups and corporate institutions
• Create and administer promotional materials that enhance the organisation's branding

Qualifications Required

• Master's Degree in Marketing
• 5 years of working experience in a similar position
• 2 years in a senior management position

Skills and Experience Required

• Excellent communication and interpersonal skills
• Extensive knowledge and understanding of digital marketing
• Proficiency with computer programs such as Word, Excel, and PowerPoint

Job Details

• Location: Tema, Ghana
• Employment Type: Full-Time