Marketing Campaigns Data Analyst and Customer Retention Officer at KMK Entertainment Limited

We have started building our professional LinkedIn page. Follow Company: KMK Entertainment Limited Location: Ghana State: Jobs in Accra Job type: Full-Time Job category: Sales/Marketing Jobs in Ghana No views yet Job Description Job Title: Marketing Campaigns Data Analyst and Customer Retention Officer Department: Marketing Reports To: Marketing Manager Job type: Contractual (To be renewed annually) About Us Our company is a leading betting company dedicated to providing a thrilling and responsible gaming experience to our customers. We are looking for a creative and data-driven Marketing Campaigns Data Analyst and Customer Retention Officer to join our dynamic marketing team and help improve our data analysis process and customer satisfaction. Job Summary The Marketing Campaigns Data Analyst and Customer Retention Officer will be responsible for analyzing marketing campaign performance, generating insights to optimize future campaigns, and developing strategies to retain customers. This role requires a blend of analytical skills, strategic thinking, and a deep understanding of customer behavior and marketing principles. Key Responsibilities: 1. Data Analysis:

• Collect, clean, and analyze data related to marketing campaigns, including but not limited to social media, email marketing, and online advertising.

• Utilize analytical tools and software such as Excel, Marketing key performance template and the looker studio to track and report on key performance indicators (KPIs) such as customer acquisition cost (CAC), return on investment (ROI), conversion rates, and engagement metrics.

• Identify trends, patterns, and anomalies in campaign performance data to provide actionable insights.

2. Campaign Optimization:

• Work closely with the marketing team to optimize ongoing and future marketing campaigns based on data-driven insights.

• Develop predictive models to forecast campaign performance and customer behavior.

3. Customer Retention: A Customer Retention Officer manages and enhances our customer loyalty programs. Candidate should be passionate about improving customer satisfaction, increasing customer retention, and developing strategies to reward loyal customers.

• Design and implement customer retention strategies to reduce churn and increase customer lifetime value (CLV).

• Monitor and analyze customer feedback, behavior, and engagement to identify pain points and opportunities for improvement.

• Develop and manage loyalty programs, personalized marketing initiatives, and targeted retention campaigns.

• Customer Relationship Building: Developing strong relationships with customers to enhance their loyalty and satisfaction.

• Feedback Collection and Management: Gathering and analyzing customer feedback to improve loyalty programs and overall custome...