International Sports Betting Company

Position Overview

An international sports betting company is seeking a Social Media Manager to implement social media content strategies and oversee the company's interactions with the public. This role involves planning digital campaigns, building online communities, identifying customer interaction trends, and analyzing engagement data across all social media platforms.

Key Responsibilities

• Formulate high-quality written and visual content for each social media campaign
• Focus on set KPIs and optimize campaign performance toward established targets
• Work with internal Design Teams to ensure creative briefs are clear and assets are delivered on time with defined testing strategies
• Update social media content across all channels and engage with customers and followers
• Use social media marketing tools such as Buffer and Hootsuite
• Monitor and analyze social media trends and customer expectations based on past activity
• Interact with external partners to maintain oversight of campaign delivery and performance
• Develop social media strategies to meet KPIs and KRAs for campaigns
• Conduct post-campaign performance analysis and evaluation to identify improvement opportunities
• Establish relationships with social media influencers and develop a strong network for brand awareness
• Communicate effectively with all stakeholders including senior management and content writers
• Run company social media advertising campaigns
• Build and maintain a strong online presence across all platforms

Requirements

• Degree or HND in a related field
• Minimum 4 years of relevant experience

Employment Details

• Position Type: Full-Time
• Working Hours: Minimum 40 hours per week
• Location: Accra, Ghana
• Salary: Negotiable