Digital Marketing Executive at KMK Entertainment Limited

About Us

KMK Entertainment Limited is a leading land-based and online betting company, providing a wide range of sports betting and gaming options to millions of users in Ghana and beyond. We are dedicated to delivering the best online and land-based betting experience with cutting-edge technology and exceptional customer service.

Position Overview

We are looking for a dynamic and innovative Digital Marketing Executive to join our team and help drive our marketing strategies. As a Digital Marketing Executive at KMK Entertainment Limited, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads and customers.

Key Responsibilities

Digital Marketing Campaigns

• Create and execute multi-channel digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising
• Optimize campaigns to improve key performance metrics

Social Media Management

• Manage and grow social media presence across all digital channels
• Develop engaging content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn

SEO and Content Strategy

• Conduct keyword research and analysis to improve SEO rankings
• Work with the content team to produce high-quality, engaging content optimized for search engines

Analytics and Reporting

• Monitor and report on performance metrics to assess the effectiveness of marketing campaigns
• Use analytics tools such as Google Analytics to gather insights and inform future strategies

Email Marketing

• Develop and manage email marketing campaigns

Job Details

• Location: Accra, Ghana
• Job Type: Full-Time
• Category: Sales/Marketing