Terms of Reference - Podcast Production Training

About BBC Media Action

BBC Media Action is an International NGO working in Ethiopia since 2001 as a registered charity with the Authority for Civil Society Organisations (ACSO). BBC Media Action uses media and communications for good, informing, connecting and empowering people around the world.

This assignment is part of BBC Media Action's BRAVE programme, funded by the European Commission.

Background

As podcasting grows globally as a flexible, low-cost, and accessible medium for storytelling, many local media organizations in Ethiopia are seeking to explore podcast formats as part of their content strategy. However, the capacity to develop compelling podcast concepts, structure engaging episodes, and apply effective storytelling approaches remains limited. This training aims to build foundational skills in podcast production focusing primarily on conceptual, narrative, and editorial dimensions, with complementary basic technical guidance.

Purpose of the Assignment

The purpose of the assignment is to equip selected local media practitioners with the knowledge and skills required to plan, design, and produce engaging podcasts. The training will emphasize theoretical and editorial components while also providing introductory technical orientation to enable participants to begin developing their own podcasts.

Objectives

The specific objectives are to:

• Introduce participants to the fundamentals of podcasting as a media format
• Provide foundational knowledge of podcast set-up, basic equipment, recording principles, and production workflow
• Strengthen participants' skills in storytelling, audience engagement, narrative structuring, and content planning
• Present different podcast formats and models (interview, narrative, documentary, roundtable, hybrid, etc.) and guide participants in selecting formats aligned with their editorial goals
• Support participants to develop a draft podcast concept or pilot episode outline

Scope of Work

The trainer will be responsible for [details to be completed]