Direct Sales Manager

About Dodai Manufacturing Plc.

Dodai Manufacturing Plc. is a fast-growing organization based in Addis Ababa, Ethiopia, with a mission of making urban e-mobility accessible to everyone in Africa through innovative products and services. Dodai plans to provide brand new electric two-wheelers by assembling them in Addis Ababa and expand to major regional cities in Ethiopia.

Position Overview

The Direct Sales Manager will be responsible for leading showroom operations, meeting sales targets, and managing a team of sales associates to deliver excellent customer service. This role reports to the Head of Sales and Marketing and will implement the direct sales strategy, drive foot traffic, and ensure each showroom reaches its monthly and annual sales goals.

Key Responsibilities

Direct Sales Strategy Implementation

• Drive and implement direct sales strategies and initiatives across showrooms to achieve monthly and annual sales targets
• Adjust tactics based on performance data and market trends

Team Management and Development

• Recruit, train, and manage showroom sales associates to build a high-performing team
• Ensure consistent training in product knowledge, customer engagement, and sales techniques

Customer Education and Brand Building

• Educate customers on the benefits and functionalities of e-motorbikes as a new product in the market
• Build a positive and reliable brand image for Dodai, fostering customer trust and product reliability

Lead Generation and Marketing Collaboration

• Collaborate with the marketing team to continuously test and implement various lead generation activities
• Track and analyze the effectiveness of lead generation activities
• Optimize strategies to increase showroom traffic and customer engagement

Sales Reporting and Process Optimization

• Standardize and streamline reporting processes across showrooms for accurate tracking of sales performance