Brand Marketing Manager

An exciting opportunity has arisen for a motivated professional.

 LonAdd HR Consultancy Plc (www.lonadd.com) is a Recruitment & Outsourcing Company based in Addis Abeba, Ethiopia, with branch offices in Dukem, Hawassa and Bahir Dar. We are looking to recruit Brand Marketing Manager to join on behalf of our client. Location: Addis Ababa, Ethiopia DKT Ethiopia is a leading social marketing organization dedicated to increasing access to sexual and reproductive health (SRH) products across the country. We leverage innovative marketing strategies, community engagement, and partnerships to improve health outcomes and empower individuals to make informed reproductive health choices.Job SummaryThe Brand Marketing Manager is responsible for developing, executing, and managing brandmarketing strategies for SRH and related health products. This role requires a combination ofstrategic thinking, hands-on marketing expertise, and creative problem-solving to grow brandvisibility, increase consumer engagement, and drive adoption of health products. The idealcandidate has solid marketing experience in FMCG, health products, or social marketing and ispassionate about creating social impact through effective brand marketing.Key ResponsibilitiesBrand Strategy & PlanningDevelop and implement comprehensive brand marketing strategies aligned withorganizational goals.Conduct market research, competitor analysis, and consumer insights to informpositioning, messaging, and campaign planning.Define target audiences, value propositions, and messaging frameworks for SRH andhealth products.Develop annual brand marketing plans, budgets, and KPIs to measure success.Product & Brand Lifecycle ManagementManage the brand portfolio across products, tracking market performance, sales trends, and consumer feedback.Collaborate with sales and distribution teams to ensure product visibility and availability in the market.Recommend brand enhancements, product line extensions, or newproduct opportunitiesCollaboration & Stakeholder EngagementWork closely with internal teams (sales, communications, medical) and external partners (agencies, NGOs, distributors) to ensure consistent brand messaging.Support training and capacity building for sales and marketing teams on brand strategy, product knowledge, andpromotional campaigns.Represent DKT Ethiopia at industry events, forums, and workshops to strengthen brand presence.Innovation & Digital MarketingIdentify and implement innovative marketing approaches, including digital campaigns, influencer engagement, and community-driven initiatives.Stay updated on industry trends, social marketing innovations, and consumer behavior to maintain competitive advantage.