Medical Marketing Executive

We invite applications from suitably qualified candidates.

Job Title: Marketing Executive  Employment Type:   Permanent/Full timeDepartment Marketing   Accountable to: General ManagerSalary: Negotiable/As per the scale of the organizationLocation:  Addis AbabaJOB DESCRIPTIONSamaritan Surgical Center, Ethiopia’s first to specialize in surgical specialty services such as arthroscopic total hip replacement (insertion of artificial hip) and arthroscopic knee surgeries, Neurosurgery (including brain, Skull and Spine), Urology surgery (including Kidney & Bladder), Plastic Surgery, Neuro-Interventional/Neuro ICU, 24/7 Trauma and Emergency surgeries etc.  The surgical Center is a state-of-the-art facility that incorporates the latest surgery theatres, pre-and post-surgery rooms, recovery rooms, surgical wards, ICU, diagnostic facilities and it is staffed by renowned surgeons.  The surgical facility focuses on providing sustainable; high-quality surgical care to patients.  Accordingly, for the successful implementation of the Health Center activities, Samaritan Medical Center would like to invite interested and qualified applicants for the position of Marketing Executive.MAJOR DUTIES AND RESPONSIBILITIES:Accountable to the General Manager, the Marketing Executive has the following major duties and responsibilities;Developing and maintaining high level, in-depth knowledge of the Surgical Center’s overall services. Creating and implementing comprehensive Marketing plan within budget in conjunction with overall business strategy of the Center. Plans, organizes, coordinates, directs and controls the marketing activities.Ensuring effective, branded marketing communications including the company website, social media - Facebook, Telegram Tik Tok…, print communication, and advertising. Ensuring effective communication internally also. Responsible for making sure the medical center’s day-to-day marketing & Digital Marketing activities run smoothly and ensuring that the company is reaching its target audience.Establishing an effective and systematic Marketing related database; ensures that data / information is handled, stored, processed, updated and retained in a professional, confidential, accurate and timely manner. Managing digital marketing initiatives and related activities such as PR events launches, Marketing campaigns, Trade show exhibits.Collaborating and liaising with all department Heads and healthcare professionals, in creating targeted marketing contents and marketing pieces for different areas.  Demonstrate familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research. Maintaining awareness of competitor activity and general healthcare updates and analysing competitors' Services to determine Service features, benefits, shortfalls, and market success.Contributing to internal and external meetings from a marketing perspective. Managing relationship with key personnel...