Sales and Marketing Manager

About the Position

Marta Food Complex is seeking an energetic and experienced Sales and Marketing Manager to lead our marketing and sales operations. This is a dynamic role based in Bahir Dar with frequent travel to countryside locations throughout Ethiopia.

Key Responsibilities

• Plan, organize, direct, coordinate, and control all marketing and sales activities including sales, market research, business development, public relations, advertisement, and customer service
• Develop and implement marketing and sales strategies aligned with company targets and objectives
• Identify new business lines and expansion opportunities for existing sales; prepare reports analyzing business alternatives with cost, profit, effectiveness, and risk assessments
• Analyze sales data and investment opportunities to inform business decisions
• Develop company goals, objectives, and performance standards for the marketing and sales department
• Monitor actual achievements against goals and objectives; conduct regular performance reviews
• Submit sales performance analysis and findings to supervisors with recommendations and proposals
• Create performance indicators and evaluation techniques to assess subordinate performance
• Conduct gap analysis between planned and actual sales results; provide findings and recommendations
• Develop strategies to ensure business growth and profitability
• Coordinate investment studies and oversee progressive expansion of products and services
• Investigate and evaluate business opportunities; provide strategic advice on recommended actions
• Coordinate the formulation of plan objectives and implementation strategies with subordinates
• Propose strategies to address future challenges affecting business development and sales expansion

Requirements

• Proven experience as a Sales and Marketing Manager or similar leadership role
• Strong analytical and strategic planning skills
• Ability to manage and motivate a team
• Excellent communication and presentation abilities
• Willingness to travel frequently

Compensation

Competitive salary based on company scale, plus commission structure. The package is highly attractive for the right candidate.