Tender Notice for Consultancy of Social Media Partner
Confidential
Publiée il y a 1 jour · Expire dans 1 mois
Description du poste
Dear Sir / Madam,
Mantis Epic Hotel & Suites hereby invites suitably qualified and experienced agencies to submit a proposal to be appointed as our Social Media Partner.
This appointment will cover the strategic planning, creative development, daily management, reporting, and brand protection of our digital and social media presence in alignment with Mantis brand standards, hotel marketing objectives, and regulatory requirements.
Overview
Social media refers to web-based interactive platforms including, but not limited to, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, WhatsApp, Snapchat, TikTok.
The objective of this partnership is to engage our target audiences through compelling, high-quality content that supports our brand positioning, revenue growth, and reputation management, while adhering to regional usage and Mantis brand guidelines.
Scope of Services
The appointed partner will be required to work closely with the General Manager and hotel leadership teams and will be responsible for the following:
1. Social Media Platforms & Governance
Advising on the most appropriate platforms in line with hotel marketing objectives and target markets.
Creating and maintaining official accounts with consistent branding, imagery, and accurate information.
Maintaining full records of all login credentials, emails, two-factor authentication details, and authorised access, to be lodged with the General Manager and Financial Controller.
Providing access to Mantis Regional Marketing teams when required.
2. Content Strategy & Planning
Developing a rolling 90-day Social Media Content Plan aligned with the Sales & Marketing strategy.
Ensuring all plans are approved by the General Manager prior to implementation.
Guaranteeing compliance with Mantis brand voice, tone, visual identity, hashtags, and keyword strategy.
Obtaining General Manager approval for any deviations from brand standards.
3. Content Creation
Producing original, platform-specific photography, video, and copy.
Delivering high-quality visuals and compelling storytelling.
Ensuring all content reflects current hotel offerings, events, and news.
Collaborating with hotel teams to source innovative content and encouraging creative, “out-of-the-box” approaches.
4. Social Media Management & Community Engagement
Daily monitoring of all channels for reviews, comments, direct messages, and mentions.
Timely, professional responses to enquiries and complaints in consultation with the General Manager where necessary.
Sharing appropriate guest-generated content to strengthen community engagement.
Leveraging positive reviews and testimonials to enhance brand reputation.
5. Performance Tracking & Reporting •Tracking reach, engagement, growth, and sentiment using relevant platform tools.
Providing weekly insight reports including performance analysis, competitive benchmarking, and recommendations.
Supporting the objective of maintaining the hig...
Mantis Epic Hotel & Suites hereby invites suitably qualified and experienced agencies to submit a proposal to be appointed as our Social Media Partner.
This appointment will cover the strategic planning, creative development, daily management, reporting, and brand protection of our digital and social media presence in alignment with Mantis brand standards, hotel marketing objectives, and regulatory requirements.
Overview
Social media refers to web-based interactive platforms including, but not limited to, X (formerly Twitter), Facebook, Instagram, LinkedIn, YouTube, WhatsApp, Snapchat, TikTok.
The objective of this partnership is to engage our target audiences through compelling, high-quality content that supports our brand positioning, revenue growth, and reputation management, while adhering to regional usage and Mantis brand guidelines.
Scope of Services
The appointed partner will be required to work closely with the General Manager and hotel leadership teams and will be responsible for the following:
1. Social Media Platforms & Governance
Advising on the most appropriate platforms in line with hotel marketing objectives and target markets.
Creating and maintaining official accounts with consistent branding, imagery, and accurate information.
Maintaining full records of all login credentials, emails, two-factor authentication details, and authorised access, to be lodged with the General Manager and Financial Controller.
Providing access to Mantis Regional Marketing teams when required.
2. Content Strategy & Planning
Developing a rolling 90-day Social Media Content Plan aligned with the Sales & Marketing strategy.
Ensuring all plans are approved by the General Manager prior to implementation.
Guaranteeing compliance with Mantis brand voice, tone, visual identity, hashtags, and keyword strategy.
Obtaining General Manager approval for any deviations from brand standards.
3. Content Creation
Producing original, platform-specific photography, video, and copy.
Delivering high-quality visuals and compelling storytelling.
Ensuring all content reflects current hotel offerings, events, and news.
Collaborating with hotel teams to source innovative content and encouraging creative, “out-of-the-box” approaches.
4. Social Media Management & Community Engagement
Daily monitoring of all channels for reviews, comments, direct messages, and mentions.
Timely, professional responses to enquiries and complaints in consultation with the General Manager where necessary.
Sharing appropriate guest-generated content to strengthen community engagement.
Leveraging positive reviews and testimonials to enhance brand reputation.
5. Performance Tracking & Reporting •Tracking reach, engagement, growth, and sentiment using relevant platform tools.
Providing weekly insight reports including performance analysis, competitive benchmarking, and recommendations.
Supporting the objective of maintaining the hig...