Retail & Distribution Manager (BD manager)

JOB SPECIFICATIONDepartment:                 Sales & Marketing  Location:                  Addis Ababa – Head office Employment Type:          Full-Time, Senior ManagementNumber of Employees Required: 1 (one)SECTION B: JOB PURPOSE / STRATEGIC OBJECTIVETo take full ownership of the Retail and Distribution division's performance, driving significant sales growth while strategically reducing dependency on single rout to market channel. This role is responsible for developing market intelligence, optimizing distribution channels, ensuring operational discipline, and building a high-performing team to dominate the target market segments. SECTION C: KEY RESPONSIBILITIES & DELIVERABLESConduct periodic market surveys to monitor competitor pricing, new product launches, and shifting demand patterns in the construction chemical sector.Monitor retail and distribution team performance, creating follow-up formats to track project leads from initial contact to final sale.Oversee customer receivables, propose agent credit limits based on monthly turnover, and ensure strict adherence to credit policies.Continuously evaluate sales performance against targets, identifying root causes of variances and implementing corrective actions.Establish clear KPIs for the team, conduct regular performance reviews, and provide structured training to address skill gaps.Design and lead product promotional campaigns in coordination with company shops and the agent network to drive brand awareness.Collaborate with marketing to improve retail branding and set up professional mock-up rooms demonstrating product quality.Manage development and distribution of brochures, samples, and branded gear to support sales efforts.Ensure strict compliance with internal controlsMonitor stock levels in shops and agent warehouses to ensure high product availability and seamless distribution.Act as the final point of accountability for resolving customer complaints, ensuring issues are recorded and prevented from recurring.