Marketing Manager

Position Overview

Location: Head Office, Kigali, Rwanda

Reports To: Deputy Chief Executive Officer (DCEO)

Directly Supervises: L&ME Officer/Associate Manager, Marketing Officers

Job Summary

The Marketing Manager provides strategic leadership for Urwego Finance's marketing, branding, product marketing, digital engagement, and channel marketing functions to drive business growth and client impact. The role develops and executes the annual marketing strategy, leads product go-to-market planning, strengthens brand visibility, and equips sales and branch teams with the tools, messaging, and training needed to support deposit mobilization and product uptake.

Through strong cross-functional collaboration, the Marketing Manager ensures alignment between marketing initiatives, business objectives, and Urwego's mission and values.

Key Responsibilities

Strategic Leadership and Team Management

• Lead the annual marketing strategy and execution plan aligned to mission and business objectives; monitor performance and optimize delivery
• Ensure marketing activities reflect organizational values and Christian witness across all communications and client engagement
• Translate market insights and client feedback into actionable plans across products, channels, and digital platforms; partner cross-functionally to deliver results
• Lead, coach, and manage the Marketing team, setting clear priorities, KPIs, accountability, and a culture of ownership
• Develop and manage the Marketing budget, ensuring effective planning and cost control
• Define and track key marketing performance indicators (KPIs)
• Report on marketing performance, impact, and ROI to senior management

Brand Management and Communications

• Own brand strategy and consistency across all touchpoints and collaterals
• Provide strategic oversight of brand visibility and reputation
• Lead marketing campaigns and communication themes
• Oversee external and internal marketing communications
• Approve campaign briefs and communications